Matthew Brannelly - How to Prolong the life of your Business Card

How to Prolong the life on your business card

Let’s talk about the sad, short life of a professionals business card.

It gets shipped to you from the printer. It sits in a box. Eventually, it comes out of the box and goes into your fancy business cardholder. It spends considerable time getting jostled about while living in your pocket or purse. Some cards spend months or even years living in the box and then in the case, never seeing the light of day.

Finally, in one glorious moment, the card emerges from the case. It sees sunshine (or fluorescent bulbs) briefly before it’s shoved into the pocket or purse of a different person. Sadly, it spends only a few seconds in the light, and then it’s back to darkness once again.

That night, or maybe later, the card emerges. It gets pulled out, and things start to happen. There are several possibilities for its future:

• It gets scanned and stored in Evernote or in some other repository.
• It gets read, and the info gets typed into a directory of some sort for later action.
• It gets put into a pile of other business cards and a rubber band squeezes them all together and keeps them neat.
• Or, and this is most likely, it gets unceremoniously dumped in the trash, where it ends up recycled or in a landfill.

Business cards live a sad life, and then they die. Life isn’t fair for business cards.

How to Prolong the Life of Your Business Card

That’s why some people, generous souls, try to save the cards. They do cool things like have their card printed on a poker chip or a metal plate. These kind professionals hope their cards might get retained by the recipient and stored in a place of honor. That approach likely does extend the life of the card—for a while.

Sadly, the poker chip business cards, the metal plates, the rolling paper cards, the ninja star cards, etc. all end up with their brethren. The novelty eventually wears off, and they go. They too end up in the trash.

A better approach is to incorporate the card into a tool. I was presented with a stamp duty calculator the other day by a property lawyer. His spinning calculator figures stamp duty. It’s got the lawyer’s contact info on it, and it has a disclaimer on the back (of course, since it’s made by a lawyer, right?).

The calculator looks cool, it’s functional, and it serves as a business card in addition to being useful to this lawyer’s ideal clients… real estate agents.

Is this tool going in the trash? No way. In fact, it’s likely to sit out on the desk, waiting to get used. It’ll be sitting right up front where the prospective client can see it and so that his co-workers, visitors, and others can see it as well.

This lawyer has found a way to turn his card into a keeper. Can you do the same?

Let a Strategic Advisor Matthew Brannelly Take Care of Business for You

Matthew Brannelly is the founder and key strategic advisor for the non-profit making organizations. Through his own company, Orbit NFP Hub, he works tirelessly to ensure that these particular organizations can continue with their operations as usual. Not-For-Profits organizations normally have very tight budgetary allocations, hence, they must dispense of their expenditure prudently. What Matthew’s company does is together with that organization in question, is to come up with strategies on how to manage their finances and operations.

Through customized strategies, Orbit NFP Hub helps not-for-profit organizations to formulate solutions that will help steer them in the right direction. The second strategy that they employ is to teach these organizations on ways to cut down on their expenditure, and thirdly, finding ways on other viable revenue options for sustainability, offering them professional advice along the way.

They can achieve this by understanding their areas of strength and weaknesses and capitalizing on each of them for better performance. This is what Matthew Brannelly does best. By connecting these organizations to some of the best available practices in various industries. This eventually leads to reductions in costs of doing business, new avenues for income, and other important efficiencies.

Matthew Brannelly Brisbane’s experience spans over forty years. And has collaborated with grass-root based community organizations, his company, known as Orbit NFP Advisory Hub, the need for proper advisory techniques and solutions for complex problems. The only way that organizations get to move forward into new frontiers, is when they are open to change.

What the Matthew Brannelly led team does is get down to business by working with the relevant management teams for organizations. They will first start by analyzing its operations, expenditure records, including other equally crucial areas, before giving their verdict known through a preliminary report. After the preliminary report, the Orbit NFP Advisory Hub team will then give out a report pointing out specific areas that need improvements as well as providing solutions on the same.

Therefore, Matthew Brannelly and his team do not come to replace or take over from anyone. Rather, they step in to offer permanent solutions to a problem.