Know Digital Fundraising Tools for Nonprofits

 

Are you keen on fundraising activities? According to Matthew Brannelly, recent market conditions after the 2020 Pandemic abstain the entities from gathering funds in a conventional door-to-door manner. Over the past few years, many top associations like the Orbit NFP hub collaborate with nonprofits to stream the income sources.

 

They also use the omnichannel approach to gather funds for 'fundraising .' Matthew Brannelly is the visionary for stretching a helping hand towards such nonprofits and aid them in governance with the local government.

What does fundraising refer to?

The collection of voluntary financial contributions through multiple resources refers to fundraising activities. Although it might appear a complex process when you channelize the process, funds are gathering over from all across.

 

People like Matthew Brannelly, who have a keen interest in developing NGOs for public welfare, come up with charitable foundations, companies, agencies, and individuals to collectively gather funds for the nonprofits.

How is digitalization a boon for fundraising?

 

Enhancement of digitalization led to the incorporation of online fundraising mediums that reach out to larger masses and involve minimal fuss. Besides, it is possible to remotely monitor and manage the collection process without trespassing any geographical limits.

Before you learn about the various tools, getting a glimpse of potential donors is also mandatory.

 

Organizations that can enable you to gather funds from donors such as:

• Public bodies
• Individuals
• Companies and organizations
• Foundations

How can relationship-building boost the fundraising for nonprofits?

Intelligent intellectuals like MatthewBrannelly know the potential to online marketing, and they effectively imbibe the fundraising initiative through multiple online tools and mediums. It also emphasizes developing a soft corner amongst the donors for achieving the nonprofit objectives. Motivation to donate for others' welfare is the fundamental principle of fundraising, and few entities can optimize it through online tools for your growth and market sustainability.

What are the best digital fundraising tools for Nonprofits?

The collection of funds is no longer linked only to fund accumulation but has a larger perspective than this. It constitutes complex initiatives for the spread of digital awareness amongst potential clients to increase their donation part.

 

Conventional tools for raising funds include:

• Public events
• Formal dinners
• Welfare walkathons
• Concerts
• Charity auctions and many others.

 

Direct marketing through T.V, commercials is also a popular way of collecting funds and is highly used in emergencies.

 

Read More: http://matthewbrannelly.com.au/digital-fundraising-tools

Matthew Brannelly | Marketing Tips to get More Customers

 

Customers are the lifeblood of every business says Matthew Brannelly. Any business or organization that is not attracting new customers or growing its customer base will soon find itself kicked out of the game. Simply put, if there are no customers, there is no business.

 

Hence, it becomes essential to reach new customers and incorporate innovative approaches to position your brand to the right audience or sell your ideas, products or services. We ask expert,  Matthew Brannelly founder of Orbit NFP hub, an organization helping non-profit to grow. He provides tried and proven expert marketing tips to help businesses acquire new customers.

 

You can’t be seen without Search Engine Optimization

If you already own a website, have engaging interesting content for visitors to read or run a blog, they won’t amount to much if they are not being found by the right audience. And this can be made possible through search strategies.

 

Search strategies encompass various techniques and approaches such as SEO, content marketing, search engine marketing, keyword optimization and link building strategies. When applied, your website and brand will be able to top the first page of major search engines like google. This way you can boost visibility and increase customer reach. A much-needed step to attracting new customers.

 

Don’t Go Solo

“There is no doubt many businesses started alone when they just got started on the entrepreneurial journey. However, as businesses grow and customers increase, partnering with the right people and becoming a member of a like-minded community might be what you need to grow,” Matthew Brannelly says. Matthew suggests building your business to success without going solo:

 

●     Form a partnership with existing businesses, stakeholders, or good partners who are aligned with your business models. This can be a collaboration among YouTubers or brands.

 

●     Create events with other partners for mutual benefits. For instance, a business that is into sports accessories may partner with a camping or outdoor activities company. This will be a win-win situation for these businesses while they attract new customers.

 

●     Work with influencers that will create a buzz about your brand and market your business or products. These influencers can help you reach out to more and build trust around the audience. A good marketing strategy that subtly promotes your brand without being aggressive.

 

●     Become a part of a community and participate in any events or charities. It’s an excellent opportunity to network and build great relationships that will add value to your business and your life.

 

Social Media is a Powerful Tool you can’t Ignore

If everyone is on social media channels today including your customers, then, nothing should be stopping you from being there. Social media channels are powerful tools every business should own in their toolbox. It allows you to connect with customers and prospects on a deeper level, build brand image and trust and engage with them. You can do a shout-out to appreciate customers, do giveaways or offer discounts to entice followers to convert them to customers.

 

Matthew Brannelly says it doesn’t mean you should be on all social platforms. That is why it is important to understand your audience’s persona and channels where they are most active. If not, it could be a total waste of time and effort. “And not only on the social platforms, leverage other channels such as email, and media to connect with the target audience,”  Matthew Brannelly adds. 

Read More: http://matthewbrannelly.com.au/marketing-tips-new-customers

Sales Strategy during Pandemic by Matthew Brannelly

 

According to Matthew Brannelly, many business leaders and organizations are caught off guard as they find themselves in a maze of uncertainties due to coronavirus and looking for ways to navigate through unprecedented times. However, it turns out to be a blessing in disguise for some organizations. Those who are able to seamlessly pivot their business operations and even experience growth. However, to achieve this, businesses have to take a new fresh look into the strategies and look for ways to make sales amidst the most difficult economic and social situations. It’s less of why we do business to how to do business while growing the organization at the same time.

Here, Matthew Brannelly, a founder of Orbit NFP hub, an organization with a great passion for helping (not-for-profit) organizations grow delves deeper into sales strategy that can drive revenue during the pandemic and beyond. Let’s dive in!

 

1. Communicate and Engage

While many are focused on the market and the products they offer, it is critical to involve in clear and compelling communication during this uncertain phase. Engage fast with the marketing teams, sales, pricing and support teams. Many of the employees have had to deal with loss, grief, fear and anxiety and other core human feelings. Protect your sales team beyond health and safety and get everyone on the road to recovery both for empathy and productivity.

 

2. Stay Relevant with Customer Needs

The pandemic has transformed consumer’s tastes, habits and consumption patterns and lifestyles.  This has presented newer opportunities and new markets that businesses can take advantage of. Therefore, you need to evaluate your offerings to ensure they adapt to the changing market scenarios. “If for instance, you are a retail business, fitness or you organize live events, transitioning online is the way to go and see how your services or products can adapt to home usage. While many have opted to make sanitizers, masks and other medical supplies, this might not cut the drill when things return to normalcy, says Matthew Brannelly. Therefore, revisit your strategy, see where you are losing sales and think of a way you can capitalize on the current changes to drive sales and revenues.

 

3. Focus on Sales Experience

While social distancing and remote working become the “new normal” going digital will lead the way in order to improve customers’ experiences. Many have shifted online using live streams, video conferencing and webinars to communicate with prospects and consumers. Matthew Brannelly suggests that businesses should turn everything virtual, connect with clients through video and facilitate the sales process. Take advantage of technological advancement to provide deep expertise, insights and support to customers. Do not forget to leverage social media channels to connect with customers at a deeper level, demonstrate expertise, build trust, brand and drive sales.

Read More: https://matthewbrannellybrisbane.wordpress.com/2021/03/10/revenue-sales-strategy/