Matthew Brannelly | Know the Reasons of Rebranding

 

With the increase in competition in every industry, companies are constantly looking for ways to make their brand relevant says Matthew Brannelly. Many of them re-strategize to change the brand identity through rebranding.

Rebranding requires a lot of investment and research. In fact, it takes some companies more than a year to fully carry out their plans. Because of that, every brand chooses to rebrand when they strongly believe the return of an investment will be worth it. Unfortunately, these rebranding projects often fail to live up to their business expectations. 

While some rebranding fails because of lack of proper research and customer’s disengagement, others fail because the change is not necessary. Read on as Matthew Brannelly, the founder of Orbit and NFP hub, a company what  works with NFPs to become more efficient and achieve their goals explains why rebranding often fails.

 

1. Lack of Proper Research

It is important to always carry out extensive research before changing anything about your brand. This will help you know what might not work for your brand. Rebranding can bring a huge growth, change, and customer’s enthusiasm to your business. But it can also be detrimental and cost the brand huge losses  if the change is different from the customers' view about the brand. Extensive research will also avoid cultural and spiritual faux pas.

“Analyse your target market, know your competitors, and understand how customers perceive your brand. Understand the impact of rebranding on your customer’s feelings and analyse what their attitude will be towards it. This is important because many customers already have deep emotional bonds with your brand and rebranding can hurt their feelings,”  Matthew Brannelly advises.

 

2. Using the Wrong Strategy

Using the wrong strategy can cause a lot of damage when rebranding. Evaluate the need for change from customers view, be sure it is the right decision, and look at the opportunities carefully. Moreover, a partnership is important. Therefore, you need to work with the right agency. Work hand in hand with your partners and be sure they are very objective, experienced, and committed to getting you the best result. Carefully study the market analysis and customers' reactions around your rebrand.

 

3. Change in Brand Name

The name of a brand is valuable, and it represents what the brand stands for. “Changing the brand name can often cause confusion and many customers might not recognise your brand., Matthew Brannelly says.  It can also lead to poor  search online results . Brands name captivates customers and they are used to it. Therefore, it is important to make sure there is a unique story behind the new name and your reason for changing to it. You also tell your customers how the new name will benefit them and where the change is leading the brand to. This makes it more relatable and also benefits your brand.

 

Originally Published: https://foolic.com/business/why-rebranding-fails

Matthew Brannelly | Ways to Improve Law Firm Profitability

 

According to Matthew Brannelly, there are great opportunities for small law firms to lift profitability, even in this tough economy.

What is the problem?

If the profits of a small law firm are below what the principal’s deem as satisfactory, there are usually two main reasons:

1)     The practice management needs improving, or

2)     The firm doesn’t have enough good quality work

Clearly these reasons aren’t mutually exclusive and both could apply to the practice says Matthew Brannelly.

Practice Management Improvement

While I could write a whole book on legal practice management, due to space restrictions, I will talk about just two issues.

1)    Pricing

As a consultant, when you get a new client, you want to make an immediate impact. That way, the client will see immediate results and hopefully see your value says Matthew Brannelly.

The quickest and easiest way to lift profitability in any business including legal practices, is nearly always to focus on price. Many firms are just too cheap!!.

I have a saying that “Whatever you charge, your client will think you are expensive, so don’t disappoint them”.

Of course I am not talking about doubling fees, or anything that dramatic. Let me give you an example of the impact of lifting prices.

The ALPMA ( Australian Legal Practice Managers Association) published a 2011 study ( which is available from their website) showing that profits ( after principal salaries) were around 8% of revenue for the practices in the study. This was the same for all revenue classifications from less than $5 million to $20 million in revenue.

In other words, for a $1million in fees, the practices were only turning $80,000 of it into profit (after principal salaries). If those firms had lifted prices by just 10%, profit could have lifted by $100,000 or an increase of 125%.

2)    Average Hourly Rate Analysis

While there are lots of discussion about doing away with timesheets and pricing matters in advance, practices in the accounting industry that are going down this track, still generally keep timesheets. Not to charge the client, but to analyse the profitability of the matter, after it is finished.

From a profitability point of view, the challenge is to lift the average hourly rate of the practice. That is, the amount billed divided by the hours it took to do the work.

In order for these figures to be accurate, time needs to be accurately recorded. There are numerous discussions in Linked In and other forums about how poorly time is generally recorded by lawyers.

Many legal practices don’t record or analyse their Average Hourly Rate and as a result, can’t identify with any accuracy, their most profitable and least profitable work and the reasons for that says Matthew Brannelly.

By focusing on just these two areas, practices have been able to achieve significant lifts in profitability. Imagine what would be possible if you could then improve other areas as well.

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Social Media Marketing for Nonprofits to Increase Donations

According to Matthew Brannelly, nonprofits are confronted with an immense financial burden. The demand for services is at an all-time high, putting the burden on their resources as seeking external help is limited.

Nonprofits rely on donations, and during these health crises raising funds poses a significant challenge. The reports of The Salvation Army indicate that as compared to previous years, funding rising stooped to 18 %. But all credit to social media platforms, non-profit setups with strategies have been able to reach their fundraising and selling goals. During the pandemic, people have become relaxed with digital devices captivating the customer base for engagement.

An example that emerges is Orbit NFP Hub founded by Matthew Brannelly provides professional help to non-profit organizations. 

 

Social Media and their Benefits to Nonprofit Organizations

For a Nonprofit organization, it is an effective tool for marketing. The major advantages include

• Social media posts tend to be free
• Social media provides word-of-mouth publicity about the organization's mission.
• Social media posts attract new donors and keep the existing ones engaged.
• By social media marketing, new volunteers register.
• Every post has a link to the donor page of an organization.

Numerous popular nonprofit organizations have working social media marketing methods for operating successful marketing modules says Matthew Brannelly. Their philosophy is to ensure that an organization follows transparent protocols and opts for maximum efficiency. They have a network of professionals that enables an organization to align with its vision and mission statement.

 

The Popular Social Media Platforms for the Nonprofit Organizations

There are numerous social media platforms, but let us explore the popular ones used by them.

1. Facebook

Currently, they have nearly 2.8 billion active users monthly. It happens to be the most popular social media platform. The posts on this platform are short as people lack interest in lengthy paragraphs. At the starting of the post, incorporate the donation link and then follow it with a brief outline.

 

 Also, another way to boost the number of supporters on Facebook is to run ads. There is a lookalike viewers Facebook audience where you can target similar users to the donors or supports to raise engagement. Even you can share live actions on this platform.

2. YouTube

This platform has around 2 billion active users, owned by Google; it is a popular platform. Various marketers, businesses rely on YouTube for marketing their products or services.

As part of your social media marketing component, YouTube is a vital component. If the channel becomes trendy, you can earn money. Fundraises replicate the same as Facebook fundraisers. Adjacent to the live stream or video, there is a donation button.

The feature of the super chat will make the users emphasized during the duration of a live chat. During community fundraisers, they turn out to be a popular advertising tool.

Since Google goes on to cover all the starter fees, the nonprofit organization is going to have a leading source of funds.

Read More: https://matthewbrannellybrisbane.wordpress.com/2021/04/19/boost-donations-using-social-media-marketing/

Matthew Brannelly | Business Growth in Pandemic

 

According to Matthew Brannelly – strategic leader from Brisbane, there are still ways for you to grow your business during the pandemic. When many companies are working remotely, operating at limited capacity or shut down completely, it may seem like there are few, if any, opportunities to achieve business growth. Despite these setbacks, there are ways to make the most of the current circumstances and continue growing your business during the COVID-19 pandemic.

Here are some tips given by Matthew Brannelly, which will keep sales coming in and your customers and employees engaged.

1. Digital Marketing Strategies

Although many digital marketing channels like blogs, email newsletters and social media are free or low-cost, businesses trying to grow right now must be strategic about the time and resources they dedicate to their marketing efforts. Be careful and resourceful with every dollar you invest in marketing, said by Matthew Brannelly.

2. Interact with your Customers using Social Media Channels

Social media channels like Facebook, Instagram, Twitter and LinkedIn have become even more important for brands that want to stay connected to their customer in the age of remote work and store closures.

To make the most of social media right now, identify your target customers and pay close attention to what they're saying and doing online. At a time when everyone is feeling uncertain about their health and the economy, you can stand out by responding to your customers' current needs and concerns.

3. Improve your Virtual Selling Skills

Most companies have shifted their sales processes into the virtual realm, but just because you're pitching over a Zoom call doesn't mean it's any less professional. Treat your virtual sales calls like in-person meetings and prioritize first impressions. Dress professionally, optimize your background and home office environment, and make sure your audio and video are clear for seamless communication, says MatthewBrannelly.

Originally Published: https://matthewbrannellybrisbane.wordpress.com/2021/04/13/grow-business-during-pandemic

Know Digital Fundraising Tools for Nonprofits

 

Are you keen on fundraising activities? According to Matthew Brannelly, recent market conditions after the 2020 Pandemic abstain the entities from gathering funds in a conventional door-to-door manner. Over the past few years, many top associations like the Orbit NFP hub collaborate with nonprofits to stream the income sources.

 

They also use the omnichannel approach to gather funds for 'fundraising .' Matthew Brannelly is the visionary for stretching a helping hand towards such nonprofits and aid them in governance with the local government.

What does fundraising refer to?

The collection of voluntary financial contributions through multiple resources refers to fundraising activities. Although it might appear a complex process when you channelize the process, funds are gathering over from all across.

 

People like Matthew Brannelly, who have a keen interest in developing NGOs for public welfare, come up with charitable foundations, companies, agencies, and individuals to collectively gather funds for the nonprofits.

How is digitalization a boon for fundraising?

 

Enhancement of digitalization led to the incorporation of online fundraising mediums that reach out to larger masses and involve minimal fuss. Besides, it is possible to remotely monitor and manage the collection process without trespassing any geographical limits.

Before you learn about the various tools, getting a glimpse of potential donors is also mandatory.

 

Organizations that can enable you to gather funds from donors such as:

• Public bodies
• Individuals
• Companies and organizations
• Foundations

How can relationship-building boost the fundraising for nonprofits?

Intelligent intellectuals like MatthewBrannelly know the potential to online marketing, and they effectively imbibe the fundraising initiative through multiple online tools and mediums. It also emphasizes developing a soft corner amongst the donors for achieving the nonprofit objectives. Motivation to donate for others' welfare is the fundamental principle of fundraising, and few entities can optimize it through online tools for your growth and market sustainability.

What are the best digital fundraising tools for Nonprofits?

The collection of funds is no longer linked only to fund accumulation but has a larger perspective than this. It constitutes complex initiatives for the spread of digital awareness amongst potential clients to increase their donation part.

 

Conventional tools for raising funds include:

• Public events
• Formal dinners
• Welfare walkathons
• Concerts
• Charity auctions and many others.

 

Direct marketing through T.V, commercials is also a popular way of collecting funds and is highly used in emergencies.

 

Read More: http://matthewbrannelly.com.au/digital-fundraising-tools

Matthew Brannelly | Marketing Tips to get More Customers

 

Customers are the lifeblood of every business says Matthew Brannelly. Any business or organization that is not attracting new customers or growing its customer base will soon find itself kicked out of the game. Simply put, if there are no customers, there is no business.

 

Hence, it becomes essential to reach new customers and incorporate innovative approaches to position your brand to the right audience or sell your ideas, products or services. We ask expert,  Matthew Brannelly founder of Orbit NFP hub, an organization helping non-profit to grow. He provides tried and proven expert marketing tips to help businesses acquire new customers.

 

You can’t be seen without Search Engine Optimization

If you already own a website, have engaging interesting content for visitors to read or run a blog, they won’t amount to much if they are not being found by the right audience. And this can be made possible through search strategies.

 

Search strategies encompass various techniques and approaches such as SEO, content marketing, search engine marketing, keyword optimization and link building strategies. When applied, your website and brand will be able to top the first page of major search engines like google. This way you can boost visibility and increase customer reach. A much-needed step to attracting new customers.

 

Don’t Go Solo

“There is no doubt many businesses started alone when they just got started on the entrepreneurial journey. However, as businesses grow and customers increase, partnering with the right people and becoming a member of a like-minded community might be what you need to grow,” Matthew Brannelly says. Matthew suggests building your business to success without going solo:

 

●     Form a partnership with existing businesses, stakeholders, or good partners who are aligned with your business models. This can be a collaboration among YouTubers or brands.

 

●     Create events with other partners for mutual benefits. For instance, a business that is into sports accessories may partner with a camping or outdoor activities company. This will be a win-win situation for these businesses while they attract new customers.

 

●     Work with influencers that will create a buzz about your brand and market your business or products. These influencers can help you reach out to more and build trust around the audience. A good marketing strategy that subtly promotes your brand without being aggressive.

 

●     Become a part of a community and participate in any events or charities. It’s an excellent opportunity to network and build great relationships that will add value to your business and your life.

 

Social Media is a Powerful Tool you can’t Ignore

If everyone is on social media channels today including your customers, then, nothing should be stopping you from being there. Social media channels are powerful tools every business should own in their toolbox. It allows you to connect with customers and prospects on a deeper level, build brand image and trust and engage with them. You can do a shout-out to appreciate customers, do giveaways or offer discounts to entice followers to convert them to customers.

 

Matthew Brannelly says it doesn’t mean you should be on all social platforms. That is why it is important to understand your audience’s persona and channels where they are most active. If not, it could be a total waste of time and effort. “And not only on the social platforms, leverage other channels such as email, and media to connect with the target audience,”  Matthew Brannelly adds. 

Read More: http://matthewbrannelly.com.au/marketing-tips-new-customers

Sales Strategy during Pandemic by Matthew Brannelly

 

According to Matthew Brannelly, many business leaders and organizations are caught off guard as they find themselves in a maze of uncertainties due to coronavirus and looking for ways to navigate through unprecedented times. However, it turns out to be a blessing in disguise for some organizations. Those who are able to seamlessly pivot their business operations and even experience growth. However, to achieve this, businesses have to take a new fresh look into the strategies and look for ways to make sales amidst the most difficult economic and social situations. It’s less of why we do business to how to do business while growing the organization at the same time.

Here, Matthew Brannelly, a founder of Orbit NFP hub, an organization with a great passion for helping (not-for-profit) organizations grow delves deeper into sales strategy that can drive revenue during the pandemic and beyond. Let’s dive in!

 

1. Communicate and Engage

While many are focused on the market and the products they offer, it is critical to involve in clear and compelling communication during this uncertain phase. Engage fast with the marketing teams, sales, pricing and support teams. Many of the employees have had to deal with loss, grief, fear and anxiety and other core human feelings. Protect your sales team beyond health and safety and get everyone on the road to recovery both for empathy and productivity.

 

2. Stay Relevant with Customer Needs

The pandemic has transformed consumer’s tastes, habits and consumption patterns and lifestyles.  This has presented newer opportunities and new markets that businesses can take advantage of. Therefore, you need to evaluate your offerings to ensure they adapt to the changing market scenarios. “If for instance, you are a retail business, fitness or you organize live events, transitioning online is the way to go and see how your services or products can adapt to home usage. While many have opted to make sanitizers, masks and other medical supplies, this might not cut the drill when things return to normalcy, says Matthew Brannelly. Therefore, revisit your strategy, see where you are losing sales and think of a way you can capitalize on the current changes to drive sales and revenues.

 

3. Focus on Sales Experience

While social distancing and remote working become the “new normal” going digital will lead the way in order to improve customers’ experiences. Many have shifted online using live streams, video conferencing and webinars to communicate with prospects and consumers. Matthew Brannelly suggests that businesses should turn everything virtual, connect with clients through video and facilitate the sales process. Take advantage of technological advancement to provide deep expertise, insights and support to customers. Do not forget to leverage social media channels to connect with customers at a deeper level, demonstrate expertise, build trust, brand and drive sales.

Read More: https://matthewbrannellybrisbane.wordpress.com/2021/03/10/revenue-sales-strategy/