According to Matthew Brannelly – strategic leader from
Brisbane, there are still ways for you to grow your business during the
pandemic. When many companies are working remotely, operating at limited
capacity or shut down completely, it may seem like there are few, if any,
opportunities to achieve business growth. Despite these setbacks, there are
ways to make the most of the current circumstances and continue growing your
business during the COVID-19 pandemic.
Here are some tips given by Matthew Brannelly, which will keep
sales coming in and your customers and employees engaged.
1. Digital Marketing Strategies
Although many digital marketing channels like blogs, email
newsletters and social media are free or low-cost, businesses trying to grow
right now must be strategic about the time and resources they dedicate to their
marketing efforts. Be careful and resourceful with every dollar you invest in
marketing, said by Matthew Brannelly.
2. Interact with your Customers using Social Media Channels
Social media channels like Facebook, Instagram, Twitter and
LinkedIn have become even more important for brands that want to stay connected
to their customer in the age of remote work and store closures.
To make the most of social media right now, identify your
target customers and pay close attention to what they're saying and doing
online. At a time when everyone is feeling uncertain about their health and the
economy, you can stand out by responding to your customers' current needs and
concerns.
3. Improve your Virtual Selling Skills
Most companies have shifted their sales processes into the
virtual realm, but just because you're pitching over a Zoom call doesn't mean
it's any less professional. Treat your virtual sales calls like in-person
meetings and prioritize first impressions. Dress professionally, optimize your
background and home office environment, and make sure your audio and video are
clear for seamless communication, says MatthewBrannelly.
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